Social Media Marketing Powerpoint Template 2n3cq

SOCIAL MEDIA MARKETING PLAN

WHICH TECHNOLOGIES ARE MOST RELEVANT TO THE TARGET AUDIENCE(S)? Technology Type -generated content – blogs, Twitter, podcasts, YouTube, e-books, article marketing Social networks and virtual worlds Collaboration Ratings Folksonomies and content organizing (tagging) RSS and widgets

Examples for this audience

PARTICIPATION TYPES Vehicles

M=Monitoring, C=Commenting, O=Outreach

M

C

O

WHAT IS THE POSITIONING OF YOUR SOLUTION(S)? • Good positioning statements are informed by market understanding (and take a specific form):

WHAT THINGS MUST YOU DO TO ACHIEVE YOUR GOALS (CSF)? • These are things that you would be crazy not to do if you want success; they are called critical success factors

WHAT KEY MESSAGES WILL BE DELIVERED IN SOCIAL MEDIA? • (These are usually derived from positioning, competitive advantage and critical success factors)

WHAT ARE THE KEYWORDS OR CONCEPTS THAT MUST BE IN FOCUS THROUGHOUT? • Think here about Search Engine Optimization to help you be found

PROBLEM/SOLUTION SETS • Problem: Identify a problem here that you can solve with your solution (speak in of the potential client) • Solution: Identify how your solution will help the client achieve “What’s in it for me?” Target Use Scenario:

SOCIAL MEDIA CALENDAR • [Access the Guiding Star Editorial Calendar, an Excel Workbook]

WHO WILL MANAGE THE SOCIAL MEDIA MARKETING PLAN? Who?

Role?

Frequency?

HOW WILL SOCIAL MEDIA MARKETING BE PROMOTED? • What will you do on the web? • What will you do in other channels?

WHAT TOOLS WILL YOU USE TO AUTOMATE YOUR EFFORTS? • Enter any tools (e.g., HootSuite, Sendible) that may help you achieve integration in your social media platform.

HOW WILL YOU MONITOR ACTIVITIES AND REPUTATION? • Frequency, tools, stewardship, reporting sphere

HOW WILL YOU MEASURE SUCCESS? • Identify key metrics that will be assessed, and identify the frequency of measure and benchmarks that address success