Course Outline Social Media Marketing 7415

SOCIAL MEDIA MARKETING Discipline B.S honors Specialization Course Marketing

Credit Hours 3 Duration of Class 3 hours in a week

Pre Requisite Principles of Marketing Follow up Courses Social media branding and PR

INSTRUCTOR’S DETAILS: Name: Office Hours: Email Address: Telephone #: Mobile #:

Rashid Jehangiri 8:00 – 4:50 [email protected] 111-250-250 0345-8429532

OVERVIEW This course takes an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing.

Learning Outcomes:  

 

Will give students an overview of how marketing has (and has not) changed due to the rise of social media. The course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. Emphasize to students an understanding of consumers' social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness. Also, since social media is heavily technology-driven, students will learn relevant related aspects in social media marketing more broadly, as well as emerging topics in electronic commerce, mobile marketing, and social media start-ups.

COURSE PLAN Lecture# 1

Topic & Contents Introduction to Social Media

Activity Lecture/class activity

Readings Social media marketing by Tracy/Barker

2

The horizontal revolution

Lecture

Social media marketing by Tracy/Barker

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Strategic planning with social media Social consumers

Lecture/quiz

Digital communities Social Community

Group activites

Lecture

Lecture/

Social publishing MIDTERM Social entertainment Social Commerce Social Media Consumer Insight Social media Metrics Case study Group presentations Group presentations Group presentations End term

EXAM Lecture Lecture Lecture Lecture Individual student activities Social media marketing plan Social media marketing plan Social media marketing plan Exam

Social media marketing by Tracy/Barker Social media marketing by tracy/barker Social media marketing by Tracy/Evans Social media marketing by Tracy/Evans Social media marketing by Tracy/Evans Social media marketing by Tracy/barker Social media marketing by Tracy/Evans Social media marketing by Tracy/Barker Social media marketing by Tracy Tutin

TEACHING METHODOLOGY Power points, board and group discussions

COURSE ACTIVITIES 2 Quizzes 1 Group Presentation 2 Written Assignments

COURSE TEXTS Required Book(s): Reference book(s):

Social media marketing by Tracy Tutin Social media marketing by Melissa Barker Social media marketing by Dave Evans Social media marketing for Dummies by Jan Zimmerman

ASSESSMENT CRITERIA GRADING &WEIGHTAGE APPLICABLE TO SESSION Percent Marks

Letter Grade

Grade Points

85-100 80-84 75-79 70-74 65-69 61-64 58-60 55-57 50-54 Below 50 Withdraw Incomplete

A AB B+ BC C+ CD F W I

4.00 3.70 3.30 3.00 2.70 2.30 2.00 1.70 1.00 0.00

75% attendance is the required to appear in the final examination weightage is as undera. A. Mid Term

35%

b. B. Final Term

40%

c. C. Sessional work i. (25%) d. i) Assignment e. ii) Quizzes f. iii) Class Attendance

10% 10% 5% 100%

COURSE POLICY & GUIDELINES Students are expected to maintain proper discipline and appropriate behavior in the class Plagiarism: Plagiarism means Leaning heavily on the sentences or word choices of others or quoting anything without giving references. This will lead to serious action against the student which might range from negative marking to case before the examination committee.