Internship Report t3x6m

CHAPTER 1 ORGANIZATION PROFILE Martifier is one of the biggest IT firm in Chennai, commenced its operations from mid-2005 and has since been able to establish one of the largest networks of five branches in four different countries. Martifier offers all kinds of Commercial Corporate and Personal web based services include software solutions. Martifieris one of the IT firm which facilitate all kind of facilities that an IT firm offers. It is working locally as well as internationally. Customers are very important for every business. IT firm in chennai has grown significantly as “service-industry” overtime. My report is based on the marketing strategy of Martifier for Manju Group. In this report I tried to lift up a general condition of marketing strategy of Martifier as IT firm promised and delivered to the customers. The first part of the report contains information of the organization itself, the products and services that IT firm is providing to the customer and vision for the future. The second part of the report contains the nature of job, my duties and responsibilities towards the job and some suggestions how they can improve their current marketing strategy. The third part contains the project part that I was involved in my internship. In this part I have discussed about marketing strategy of Martifier, employee’s behavior and cooperation to the customer. The last part contains the concluding part. Before drawing any conclusion based on this report it may be noted that there might be lack in data, but still it may be useful for deg any further study History of Martifier: Martifier is a global software firm on a mission to create brilliant softwares, websites and blazing fast browser based applications. The spectrum of this company was started in 2005. Our development offices span the world, with teams in Australia, Great Britain and India. We provide an end to - end service, including customized software, business automation, website appraisal, project management, website development, website update and maintenance, search engine optimization and web marketing, e-Commerce, and graphic design – to name just a few. By removing the borders and boundaries which usually keep brilliant people apart, our international

teams provide an uncompromised talent pool from which to select the most suitable individuals. Through this unique approach we offer creative, distinctive, and effective solutions to build competitive advantage and value for businesses of any size. All this is complex, but it couldn ‟t be simpler for you: Our experienced IT consultants provide a single, local point of and act as advocates for your project, selecting suitable team , drawing up schedules and guiding our significant resources to action. What is more, we practice development transparency, making work logs, work in progress previews, schedules and other development information available in real time via our client portal. Martifier closely monitors latest industry leading technologies, software updates and security patches and offers most reliable secured and effective solutions for your organization that definitely beat most of our competitors, with vastly superior customer service and production quality. We enjoy repeat business from almost every client we have worked with. SERVICES: As a total IT firm in Chennai, Martifier is capable to afford its customers almost any kind of IT services. Our highly skilled team in various sectors presents you with customized solutions that best fit your business and technology needs. Martifier Includes following services: Business Automation: Office Automation or Business process automation, or BPA, is the process a business uses to contain costs. It consists of integrating applications, restructuring labor resources, and using software applications throughout the organization. Our industry leading developers can implement all kind of business intelligence that help you to automate your business process by reducing your time, effort and cost. Custom Software: Total business or office automation is really worthy. But sometimes it is not that much cost effective for small or medium sized organization or you may face problems with current

installed software in your organization. In that case you need custom software that only best fit with your organization. We are happy to do this custom development only for you. Network Solutions: Its more or less as a part of Business Process Automation (BPA). If you are running organizations with sufficient number of work stations you need a secured effective network amongst your work stations. For us networking is not just wiring some PCs together. We implement latest network technologies that includes complex host server or even cloud servers. Mobile Applications: It is so obvious that future of web is totally depends on mobile devices. Martifier understood its importance and setup a dedicated mobile application team for you. We can develop mobile applications for I-Phone, Android and windows. Web Applications: Web application includes functional website to complex business application. In today‟s world most of the complex desktop software comes in the form of web application. It gives you the freedom to run your application while you are not even connected with your office intranet. E-Commerce Solutions: In this web era you can even run a business without having your own physical office. Everything is virtual now. You can display your products online and even sell and collect revenues online via your website and our ecommerce solutions always give you the latest technological favor for your business. Technologies : C++, ASP.NET, Java EE, PHP, Perl, JavaScript, AJAX, XHTML, CSS, JAVA

Databases Systems: MySQL, PostgreSql, Doctrine, Hibernate Frameworks: SEAM, Symfony, Codeigniter, CakePHP, Zend, Dotnet Nuke CMS: Wordpress, Joomla, Drupal, Typo3, Magento, OScommerce Server Platforms: Linux, Mac OS X and Windows table With the new website layout and would recommend Martifier to anyone. Our Procedures: According to your demand, we will provide profile of our professionals who have the expertise of relevant information technologies and skill-sets you require, as you can communicate with them to take an interview. At the commencement of new strategic partnerships, when the service begins, we can communicate directly by email, instant messenger, or telephone, so that the development team can respond promptly working in conjunction with your team. You can control the progress of the offshore team by web-based project management tools. We can submit daily or weekly progress reports tailored to customer needs. Accumulate Requirements: Efficient cooperation can prove expected result with minimal effort. We need the following minimum prerequisites to create an unbeaten conduit between us: We never start the project without understanding project requirements. Proper documented project specification or the detailed requirement about what you want. Open communication through email, chat or telephone for time to time response about our work.

Project & Team Management: We like to share good things, so were working hard to make our project and team management system available to all. If you are impressed by our system, let us know and we will get in touch when it is available for public consumption. Martifier is one of the most extraordinary IT team in South Asia. Im really pleased with their talents and efforts on my projects. Development Process: We use an agile development Methodology, which calls for iterative production, centered on collaboration of multi-skilled team , combined with lots of frequent, transparent progress documentation and analysis. We are quite fussy about quality, too. We communicate with clients by phone, e-mail, web messenger, and our development platform. This makes it easy to get in touch at any time, while keeping a rigorous log of requirements and a firm grip on the final objective. We can provide contracts and payment plans which suit your business, with hourly, total quote, and installment based options to suit your cash flow. Pre-production: Once formalities are sorted, we will talk in much more detail about goals for your application, Including ideas you have for the site, target audience, relevant statistics, and any other factors which influence the design and development of the project. We will also take relevant technical data, including FTP s, art resources, and other planned content. Production: Once we have the UI design and content outlined, we will move into production. Your project manager creates an with our project tracking system, which provides frequent development updates from the team themselves, and will produce weekly development summaries of progress. Once the application has reached an agreed stage of completion, we will

publish it on your web servers, in a temporary folder. This gives your team a chance to check functionality and content, and our team a chance to complete final testing on your hardware and software platform.

Team Structure:

CHAPTER 2 SUMMARY OF INTERNSHIP In Martifier I have worked as a Mobile Application Developer Trainee Position. As a service and product oriented company the major responsibilities were to visit the clients physically and take the requirement for their website and software. I have done some other works too. In the following there is a short description of my work. Responsibilities: Mobile Application Development: Overview: Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, ed by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, both in of revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct App Economy jobs within the EU 28 , 60% of which are mobile app developers. Steps of development: 1. Select an exclusive niche for your app. Decide exactly what you want your app to do and how you should present it before your future audience. See to it that your chosen niche is popular, but not too saturated.

2. Check out all similar apps in other app stores. Look up their popularity quotient by studying their statistics, or by looking into their ratings and reviews. Also try to find out how they manage to strike that special chord with s. a. 5 of the Best Third-Party Mobile Cloud Sync Providers 3. If possible, try ing similar apps, to know about their pros and cons and also to see what makes them tick, from an end- perspective. Though you may have to spend on some of these apps, it will give you a fair idea about the competition. 4. See that your app offers something that extra something special to your s. This will let your app stand out from the rest. b. How to Engage the with Your Mobile App 5. Be minimalistic with the app’s features initially. Try not to cram too many things into your first release – more advanced features can be added onto your future releases. 6. Initially, develop mobile software for only one mobile platform. Do not rush to deliver the same to multiple mobile platforms unless you are absolutely sure where you are going with your app. Make sure to plan ahead and choose the right mobile platform for your app. c. How to Choose the Right Mobile Platform for App Development 7. If possible, make detailed UI sketches of all app screens, instead of merely writing them down. This will make it easier for you and also give the app a better finish 8. Develop your app in-house if you can. This saves you a lot of time and money. Else, be very particular about the person or company you hire to develop your app for you. Be actively involved in every stage of the app development and test it thoroughly before submitting it to the marketplace. d. Hire a Professional Developer to Create Apple iPhone Apps 9. Look into the nitty- gritty’s of the mobile app market you would like to target. Understand the app market’s specifications and stipulations, so that you minimize the chances of rejection to that extent. 10. Set the right keyword and description for your app. This is an important aspect of app submission and may also help minimize your own app promotion efforts in the app store. 11. It is also important that you set the right price for your app. Study the pricing of similar apps in the market and price your app competitively, at par with them. Ideally, offer s a free trial edition of your app. This will let you gauge the public response to your app, without immediately inviting criticism from end-s. e. How to Price Your Mobile Application

12. Take your customers seriously. Listen closely to what they have to say via their and app ratings. This will give you pointers on how to proceed with later versions of your app as well. CHAPTER 3 INTERNSHIP ACTIVITIES FIRST PROJET: TASK KILLER: The basics of creating applications: To begin to program for Android I needed some basics, because some elements are very different, even if programming an application in Android uses the Java language, therefore, an object oriented language. Firstly, in an Android application, there is no main method: public static void main(String[ ] args){...} This method that allows launching a program in java is not present in an application android. This example is only the first of a long list. So I'll try to explain what I had to learn to use to create my first application which is the Task Killer. Activity : An activity is a interface that allows the to interact with the screen, to perform actions. For example, a text messaging application could have an activity that displays a list of s to send messages. Once the is selected , activity could send information to a second activity that could serve to send the message to the . When an application is launched, what it displays is the result of an activity. At the code level, for create an activity , you must create a class that extends the Activity class. An activity has a required onCreate () method. It is the main method. To interact with the program, through

the activity, there must be something displayed, that is why the activity, contains what is called views. View : A View is the basic building block for interface components. A View occupies a rectangular area on the screen. View is the base class for widgets, which are used to create interactive UI components (buttons, text fields, etc.).There is differents kinds of views, for example a ListView is able to display only an interactive list of what you want to display, while a WebView allows you to to display a web page. As said before, A view occupies a rectangular area on the screen. To organise these rectangles on the screen, there is a text file written in XML for every different screen. Xml: Xml means Extensible Markup Language. Android provides a straightforward XML vocabulary that corresponds to the View classes and subclasses. The goal of using Android's XML vocabulary, is to quickly design UI layouts and the screen elements they contain, in the same way that creating web pages in HTML : with a series of nested elements.

Here is an example : <Button android:id="@+id/button"

android:layout_width="wrap_content" android:layout_height="wrap_content" android:text="Hello, I am a Button" /> In the previous example, here's an XML layout that uses a vertical LinearLayout to hold a TextView and a Button.It will be possible to modify attributes the elements in the activity class that use this XML file. For example to change the text. Intent : An activity can of course start another one, even if it but to do this, it will need a special object called Intent. An intent is basia description of an operation to be performed. It can launch an Activity, send a broadcastIntent to any interested BroadcastReceiver components, and communicate with a background Service. An Intent performs binding between the code in different applications. it can be thought of as the link between activities. It is possible to add some informations to an Intent, thanks to an object called bundle, that you add to the intent thanks to the method :

Intent.putExtras(Bundle objetbunble ); Android Manifest: AndroidManifest.xml file is necessary for all android applications and must have this name in its root directory. In the manifest you can find essential information about the application for the Android system, information that the system must have before it can run any of the application's code. Here is what you can find in the Android manifest: The name of the Java package for the application. The package name serves as a unique identifier for the application.

The description of the components of the application : the activities, services, broadcast receivers, and content providers that the application is composed of and under what conditions they can be launched . The processes that will host application components. The permissions the application must have in order to access protected parts of the API and interact with other applications. The permissions that others are required to have in order to interact with the application's components. The list of the Instrumentation classes that provide profiling and other information as the application is running. These declarations are present in the manifest only while the application is being developed and tested; they're removed before the application is published. The minimum level of the Android API that the application requires. The list of the libraries that the application must be linked against. Whit all theses elements, an application can be created. So i'll explain my first application which was a Task Killer.

I WOULD LIKE TO SHOW UP THE DAILY ACTIVITIES THAT I DID DURING MY INTERNSHIP

DATE

WORK DETAILS

19.12.2016

Meeting HR Manager

20.12.2016

Observation of the job

21.12.2016

Observation of the job

22.12.2016

Observation of the job

23.12.2016

Training on Basic Program

26.12.2016

Training on Basic Program

27.12.2016

Simple Task Assigned

28.12.2016

Working on Task

29.12.2016

Task Completed and reviewed

30.12.2016

Correction Works

02.01.2017

Review two

03.01.2017

Task 2 on Android Application

05.01.2017

Coding app

06.01.2017

Coding app

09.01.2017

Deployment

10.01.2017

Deployment Errors

11.01.2017

Completing Task 2

12.01.2017

Reviewing with Mr. Rajaram Completion of internship meeting HR Manager to get

13.01.2017

completion letter

CHAPTER 4 ASSESSMENT OF THE INTERNSHIP The project: For my first application, I was not really comfortable with android, so in this application there is only two differents screen, and so two differents activities, but it was a good training to try how to communicate between the activities, how to display elements (TextView, Buttons ...) on the screen and how to interact with them.

The first screen is drawn in a linear layout which is the simplest layout mechanism available on Android. you can add components horizontally or vertically’. This is a pretty simple way of getting components assembled on a screen. You can find the XML code for this screen in the Appendixes. As you will see, there is one TextView, two buttons and again one TextView. The two buttons have been declared in the XML file, but it is not enough for them for being active. I must declare them in the code: private Button okButton;

private Button quitButton; Then you instantiate the buttons: they are linked with those of the xml file as follows: okButton = (Button) findViewById(R.id.oK); quitButton = (Button) findViewById(R.id.quitter);

In this way it is now possible to interact with the buttons, thanks to the next method: Button.setOnClickListener(OnClickListener listener) The aim of the 'OK' button is to access the process list, so to a new screen and thus a new activity: we will have a new Intent as explained previously. The action on the button code is as follow:

okButton.setOnClickListener(new OnClickListener() { public void onClick(View v) { Try { Intent i = new Intent(TaskManager.this, ProcessList.class); startActivity(i); finish();

} catch(Exception e) { TextView ex = new TextView(TaskManager.this); ex.setText(e.toString()); setContentView(ex); Log.e(this.getClass().getSimpleName(), "Erreur2 :", e); } } });

To start an activity it is necessary to declare an intent and then implement it with what is called the context (current activity) and the name of the class that defines the next event (this one extends the Activity class). The next screen is a list of processes currently running on the device. you must know that when the first of an application's components needs to be run, Android starts a Linux process for it with a single thread of execution. By default, all components of the application run in that process .

To view this list several things are essential. Firstly, activity that allows the display of the list is a ListActivity, which allows combined with the XML file,the display of a screen with a list. For the XML file it is simply a TextView. For the code itself there are several things to explain.

First, to retrieve information on the processes, youmust declare the object ActivityManager. It must then instanciate it so that it retrieves the system datas, and especially datas about activities. Then, the goal is to recover all the processes running, so we need a list to store data of each process. This gives:

 While working at laboratory in Martfier, I gained some knowledge on how to create good friendly UI system. Doing this, I had to fully understand what the UI system is. UI system is a complete management system.  Grasp on the subject is a very important matter. Moreover, she (the mentor) needs to create all the materials for his/her lesson as power point presentation, providing useful links, creating note from referenced books.  Communication with the other is mandatory. The supervisor has to make sure that we feel free to ask question about the subject matter and with him/her, if they face problems. My instructor provided email address so that student can communicate with her, if they face problem on the subject matter.  All students do not have the same programming skill. Therefore, it is necessary to group them in accordance with their skill. Then they can be counseled by group to improve their skill.  I acquired a great skill which is to find the errors from a program very quickly by unit testing. I applied unit testing to find out the errors from the codes of the students. However, the visual studio compiler helped me a lot find those defects. In a word my 

defect determination capability increased to a higher level. After this internship I think I become good at fixing errors of the programs with the

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effective approach to solve it. I learnt how to schedule the topics and lab tasks in the computer lab for a particular course. I understood how to do the timing with the student’s activities in the lab and

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maintain them. I came to know how to evaluate the students’ based on their performances and how to co-operate with them. I understood when and how to approach them with a problem and solution. I found that depth of knowledge along with care for the students makes a successful teacher.

CHAPTER 5 CONCLUSION As a summary about the internship in martifier I have to say that the experiences I mad there were very interesting, but sometimes also very shocking.

Beside the experiences as a software engineer, I had the chance to live in a complete different culture for a months which were totally different from the thougths I had before I Experianced. Not only the experience in working together with software developer were different from my thoughts, also the whole living as there with all the very different and hard. Also often I worked around 6 - 8 hours a day including the weekends, because there are only very few places where you can go as to spend your spare time. But still overall I would say that it was very interesting to make this experience and to work together with software developers, even if they are not as good as I have heard and thought before. After conducting this report successfully I have found that Martifier can be able to create a significant position to our economy and try to boost up the economy of India. In conclusion I can strongly predict that Martifier contains a great future ahead of it. APPENDIX Sample Code which I worked over there: public void onCreate(SQLiteDatabase db) { db.execSQL("CREATE TABLE " + TABLE_NAME + " (id INTEGER PRIMARY KEY autoincrement, word1 TEXT, word2 TEXT)"); db.execSQL("INSERT INTO "+TABLE_NAME+" (word1,word2) VALUES('hello','kon nichi wa')"); db.execSQL("INSERT INTO "+TABLE_NAME+" (word1,word2) VALUES('spicy','karai')"); db.execSQL("INSERT INTO "+TABLE_NAME+" (word1,word2) VALUES('sweet','amai')");

db.execSQL("INSERT INTO "+TABLE_NAME+" (word1,word2) VALUES('bitter','nigai')"); db.execSQL("INSERT INTO "+TABLE_NAME+" (word1,word2) VALUES('sour tart','suppai')"); … … }

REFERENCES : 1. 2. 3. 4. 5. 6. 7.

Philip Kotler, Principles of Marketing, Prentice – Hall, 1980 Marketing Mix: http://www.mindtools.com/pages/article/newSTR_94.htm Martifier Technologies www.martifier.com Manju Group: www.Manju-city.com. Google Wikipedia answer.com