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PRESENTAION ON CORPORATE SOCIAL RESPONSIBILITY

KEY POINTS • DEFINE THE CORPORATE SOCIAL RESPONSIBILITY • MC’D SOCIAL RESPONSIBILITY • KFC SOCIAL RESPONSIBILITY • DOMINO’S SOCIAL RESPONSIBILITY • CONCLUSION • VIDEO CLIPPING

Corporate Social Responsibility Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, selfregulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.

Benefits of CSR • Improved financial performance • Enhanced brand image & reputation • Increased sales and customer loyalty • Increased ability to attract and retain employees • Reduced regulatory oversight • Easier access to capital

McDonald's

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles

McDonald's Social Responsibility • • • •

Animal Welfare Ronald McDonald House Charities Healthy Lifestyles Environment

Domino’s

DOMINO’S The current Domino's logo introduced in 2012. Type

Public

Industry

Restaurants

Founded

Ypsilanti, Michigan on June 10, 1960

Headquarters

Domino Farms Office Park Ann Arbor Charter Township, Michigan, United States

Key people

Tom Monaghan, Founder J. Patrick Doyle, CEO

Products

Pizza, pasta, chicken wings,submarine sandwiches,wraps, desserts

Revenue

$1.7 billion USD (2012)

Employees

145,000

Domino’s Corporate Social Responsibility 1. EDUCATION SEMINARS 2. HELP-THE-NEEDY-PROGRAMME 3. FUNDRAISING INCENTIVE SCHEME 4. ANNUAL CHARITY DRIVER

OUR ASPIRATIONS Domino’s aspires to continuously contribute towards the development of young Malaysians through our CSR programme. We will continue to strive at giving back to the community, and seek to bring better and more improved programmes that will bring joy to the lives of others.

KFC

KFC • • • • • • • • •

Type Industry Genre Founded

Subsidiary Restaurant Fast food 1930 in North Corbin, Kentucky(original)

Founder(s) Harland Sanders Headquarters 1441 Gardiner Lane, Louisville, Kentucky ] Number of locations 18,000 (2012) Key people David C. Novak, Chairman and CEO of Yum! Brands Products Fried chicken, chicken burgers , wraps, French fries, soft drinks, salads, desserts, breakfast • Revenue US$15 billion (2011

KFC Corporate Social Responsibility • Supplier Code of Conduct • Compliance with Laws and Regulation • Employment Practices • Non Discrimination • Child labour • Forced and Indentured Labor

CONCLUSION CSR remains a beaming light of success for improving the role of business in society—but is also an ongoing challenge to which companies must remain vigilant, especially in emerging markets.