Benetton Dupli 4v1k3h

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Established in 1965, Benetton is now controlled by Edizione Srl (a holding company wholly owned by the Benetton Family) with a 67% stake. It listed on the stock exchange in Milan in 1986.

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Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and ion are clearly seen in its brands, the casual , the glamour oriented , the leisurewear brand .

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The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.

Œ § pparel

dult

Under Color

Kids Mama Collection

Women Eg. Jeans, Tros, Skirts

ccessories

Men Eg. Shirts, TShirts, Jeans͙

Toddler New Born

Basic Collection Underwear

Eyewear Travel Bag Home Collection Stationary

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United Colors of Benetton's twins interior design concept uses natural wood to effectively express the different styles of its collections.

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Sisley͛s glamorous atmosphere, highlighting the elegance of the products.

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Playlife is a concept store inspired by the merican college world.

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The Group's commercial organization is based on a flexible business approach, which deploys different market development strategies according to requirements. The ommercial department is designed around the two main sales channels: -u lesale -Direct Sales

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Manufacturing and logistics organization relies on a "~

", which leverages Benetton͛s long-term industrial know-how into manufacturing expertise available across the world.

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United Colors of Benetton United Colors of Benetton, the iconic Group's global brand, has an international style that combines color, energy and comfort. ll these key elements find their expression in the brand's core value: ion for Quality, with a strong commitment to comfort and style. Sisley  place: Paris  date:1968  collection: enim That͛s how the story of the Sisley brand started, a brand that, year after year, has continued to offer an innovative approach to fashion.

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Playlife Playlife, the Benetton contemporary brand, has evolved from the role of individual brand to a trademark that nurtures ideas and experimentation. KI S COLLECTION CB Kids

Sisley Young is a sophisticated, detailed and rich collection inspired by the looks of up-to-the minute fashions, styled to suit younger crowed.

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Benetton͛s communication can be divided into two macro departments within the company: The corporate and fashion press office and the advertising department.

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The press office, with headquarters in Ponzano, coordinates thirty pr offices in thirty countries around the world, which handle the product communication and the corporate image of the Group in each country.

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The advertising department develops the institutional and product campaigns for the international market through an internal media planning structure which directly buys media spaces both for Italy and the rest of the world.

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ligns the communication activities and the local commercial needs.

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Communication, as a whole, develops projects and activities together with Fabrica, the Group͛s communication research centre, that since 1994 hosts young artists from all over the world.

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Classy istinctive

Mango Next

ldo

didas

rmani

Madame

&G

Tommy Hilfiger

Puma S orty

vant-Garde

~ ~ Globus

Levis Reebok

Lee

Nike

West Side Practical ffordable

Œ Œ Œ § Classy istinctive Playlife Sisley

S orty

vant-garde U.C.B Undercolor

Practical ffordable





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WWW.benetton.com

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http://press.benettongroup.com/ben_en/about/

Thank You!!!

Presented By: Nickel Jain FY-E BB