Arielle Sargent 143867

ARIELLE SARGENT

1619 Highlandon Court, State College, Pa.,16801 | [email protected] | 814.321.8286 | @arielle_sargent

CAREER HIGHLIGHTS

PROFESSIONAL EXPERIENCE

PENN STATE

PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR University Park, Pa. - July 2016 to Present

• While serving as a media relations , increased women’s volleyball Facebook likes by nearly 400 percent, gaining more than 20,000 Twitter followers since initial start. • Wrote and produced two features that garnered recognition in the national CoSIDA Fred Stabley Sr. Writing Contest, including first place in the District 2 story with video category. • Traveled to the 2016 Big Ten Championship as well as back-to-back Penn State football postseason bowl events, including the Rose Bowl and Fiesta Bowl to write and produce content. Collaborated and developed a digital content plan for the Fiesta Bowl. • Planned and executed an extensive content coverage plan for Penn State's six student-athlete dancers participating in THON 2018, a 46-hour dance marathon to benefit childhood cancer. • Hosted a one-hour media day show, streamed live on the Penn State football Facebook . Planned and interviewed head coach James Franklin, three coordinators and more than five student-athletes, including consensus All-American running back Saquon Barkley.

SYRACUSE

• Traveled with men’s basketball for all rounds of conference and NCAA Tournament postseason play, including the 2013 Final Four.

EDUCATION SYRACUSE UNIVERSITY - SYRACUSE, N.Y.

S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS

Major: Public Relations Minor: Religion Bachelor’s of Science, May 2012

SKILLS SOCIAL PLATFORMS • Facebook, Twitter, Instagram, Snapchat, Pinterest, TweetDeck, Hootsuite, YouTube, Google+ ADOBE CREATIVE SUITE • InDesign, Photoshop, Premiere Pro, Illustrator, Dreamweaver, After Effects, Spark BLOG AND WEBSITE PLATFORMS • WordPress, MovableType, Netitor, SIDEARM Sports ANALYTICS AND DATABASE PROGRAMS • Adobe Omniture Analytics, Google Analytics, CrowdTangle, Cision

• Lead content producer and editor for the Penn State Athletics Blog • Responsible for production, strategy and coordination of timely, engaging digital content and storytelling assets for GoPSUsports.com and its various digital platforms for all 31 sports • Creating more than 500 pieces of content annually, including written and video formats • Collaborating with video production, communications and marketing staffs to create comprehensive postseason digital content plans as well as planning for select major events • Solely responsible for writing and producing feature content for Penn State football, covering all events on and off the field, in or out of season, including all road and postseason events • on all football social platforms, contributing to Twitter at all road games • Conduct weekly pregame interviews with head coach James Franklin and selected studentathletes in addition to shooting, editing and conducting postgame video interviews • Develop and facilitate football freshman on camera media training sessions • Managing all phases of the Penn State Athletics Blog student internship program • on several other individual sport social platforms as well as the main athletics • Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR University Park, Pa. - July 2013 to July 2016 • Media relations for seven-time NCAA national champion women’s volleyball and men’s lacrosse teams as well as secondary for men’s basketball • Traveled full time with women’s volleyball, managing social media s and interviews • on all primary and secondary sport assigned social media s including women’s volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms • Created and implemented social strategies for nationally ranked women’s volleyball s • Wrote, designed all content including notes, previews, recaps, videos and programs • Assisted with men’s basketball game notes, previews, recaps, postgame notes, game day efforts • Redesigned and supervised Penn State Strategic Communications student assistant program • Developed relationships with national and local media, as well as TV production staff, pitching relevant stories • Designed and edited a yearly printed women’s volleyball media guide SYRACUSE UNIVERSITY ATHLETIC COMMUNICATION, COMMUNICATIONS ASSISTANT Syracuse, N.Y. - May 2012 to June 2013 • Primary media relations for women’s volleyball, softball, women’s tennis and secondary for men’s basketball • Wrote and designed all sport-related content for the website • Created social strategies on several platforms, as well as at the 2013 NCAA men’s basketball tournament • Created covers for men’s basketball postseason guides • Supervised students at home basketball games, providing tasks during office hours • Designed inside covers of men’s lacrosse and men’s basketball media guides • Contributed to weekly football and men’s basketball game notes and media guides • Pitched key storylines to of local and national media outlets • Updated all sport-related record books and football offensive progressive records SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT Syracuse, N.Y. - May 2011 to May 2012 • Assisted in deg and editing football media guides • Wrote press releases and features for release on the website, updating football biographies • Clipped and organized all football photographs and relevant news stories SYRACUSE CRUNCH AHL ICE HOCKEY CLUB, PUBLIC RELATIONS INTERN Syracuse, N.Y. - August 2011 to August 2012 • Pitched social media strategies to senior management • Wrote press releases, web features, maintained photo galleries and player biographies • Maintained team Twitter during home games