6 Methods Of Propaganda Techniques 1z1w6d

6 COMMON PROPAGANDA TECHNIQUES DIMITRI DIDI
 GABRIEL SEPANIA ILHAM AKBAR KANIA PUTRI ZAKIRA REVA PRIYANDI

6 COMMON PROPAGANDA TECHNIQUES 1. Transfer 2. Bandwagon 3. Plain Folks 4. Name Calling 5. Testimonial 6. Glittering Generalities

1. TRANSFER •

Good feelings, looks, or ideas transferred to the person for whom product is intended

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A technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept.

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Propagandist often employ symbols to stir our emotions and win our approval

2. BANDWAGON band·wag·on ˈbandˌwaɡən/ noun 1. a wagon used for carrying a band in a parade or procession. 2. a particular activity or cause that has suddenly become fashionable or popular Bandwagon Propaganda Techniques that used for propaganda, which tries to persuade other people to do the same things

METHODS OF BANDWAGON PROPAGANDA Make it appear that people who has ed earlier are getting significant advantages Showing who ed earlier will be better off and will have great advantages for their lives Showing that people who has ed the propaganda are much better than others who hasn’t Using colorful and brightcolor designs, that could make everyone who sees recognize and attracted to the propaganda

EXAMPLE OF BANDWAGON PROPAGANDA

3. PLAIN FOLKS

Form of propaganda and a logical fallacy Propaganda device seeks to make the leader appear ordinary and hence more trustworthy Using ordinary people or trying to sound ordinary to sell something or persuade you to vote or an idea

4. NAME CALLING Penggunaan Bahasa atau kata yang bersifat menghina atau membawa konotasi negative terhadap lawan Name-Calling mengarah ke merendahkan lawan Sering digunakan dalam dunia politik atau dalam masa perang Tujuan dari propaganda ini untuk memberikan citra negatif untuk lawan Dalam masa perang, propaganda ini bertujuan untuk memberikan ajakan ke masyarakat luas dan memberikan citra negatif bagi yang tidak mengikuti ajakan tersebut

5. TESTIMONIAL a formal statement testifying to someone's character and qualifications. a public tribute to someone and to their achievements. a  recommendation  of  the  character,  ability,  etc,  of  a person or of thequality of a consumer product or service, by a person whoseopinion is valued

WHY ARE TESTIMONIALS SO IMPORTANT? Testimonials are formal forms of expression that that concept They are extremely powerful tools when it comes to strengthening your branding Testimonials strengthen the credibility of you and your business

HOW TO USE TESTIMONIAL? Which ones to use  Any time you have a positive interaction with a business associate and they express an interest in any of your business offerings, it is a good opportunity to ask them for a testimonial. ing if they are sincere If at all possible, try to that the testimonial that you have received from your business associate was actually written by him or her. Who should write testimonials  It doesn’t need to come from your customer.

6. GLITTERING GENERALITIES

METHODS OF GLITTERING GENERALITIES Use attractive, but  vague words that make speeches and other communications sound good, but in practice say nothing in particular. Use linguistic patterns such as alliteration, metaphor and reversals that turn your words into poetry that flows and rhymes in hypnotic patterns. Use words that appeal to values, which often themselves are related to triggering of powerful emotions. A common element of glittering generalities are intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect.