c
Famous Commercial Slogansc c
ccc c c cccc cccc cccccccc cc cc cc cc c cccc c c ccc c cc c c c cc ccccc ccc cccccc c ccc ccc cc cccc ccc cc cc c ccc ccc {c {c {c {c {c {c {c {c {c {c {c {c
{c {c
ccc cc ccc c! cc"c#cc c $c%&'cc%cc cc cccc'cc(cc c)c cc* cc ccc cc c +c c( c) cc c, cc# cc c,cccc c cc cc +c cccc) cc ccc ,#cc# ,cc cc cc +c-cc-cc cc#cc cc cc- c. c/-.0cc cc cc(c*
c" c cc,c1 c23c*
c" c c c(c*c + ccc4563c+c c c4563,c, c cc7,cc, c ,cc,)cc(,ccccc *
+cc c cc .cccccc cc8cc ccccccccc,c c c"c cc ,cc,(c c,ccc c cccc
ccc cc ccc c c cc &cc {c {c {c {c
"c cc! cc c(cc( cc .7 c% cc* c" c#ccc *cccc c ccc" ccc
ccc ccccccc'c cc ccc c ccc cccc cccc cc
{c {c {c {c {c
cccccc9 cc 1 cccc! ccc cc!cc*cc c ccccc+ c"cc *cccccc cc
cc cc cccccccc cc c ccc cccccccc c cc ccc c c cc {c
{c {c {c {c
c c c c c c c c c c c
( :cc ccc ccc,+c +c ,ccc c ccc cc ( :c cccccc
c( ccc c,) cc c,cc c cc c ccccc c c c cc ; c cc1c cc c;cc-ccc<c cc "ccc cc!cc "c" cc ccccc cc cc ccc cc ,* c"c" ,ccccc c c c c"c" c cc ccc" ccc cc cccc c,1 ccc cc$c" ,c cc c ccc ,.=,c"c" ccc c>cc
ost Popular Advertising Slogansc c c c ccc c ccc cc ccccccccc c c cc c cccccc c cccccccc c c cccc cc9ccc c c c c #ccccccc cccc cc c Brandsc
Advertising Sloganc
; c8c" c 8c :cc ( +
-cc-cc
!
"c) c
*c
ccc
! c
1 ccc
(c"c
ccccc+c c8cc c +c(c"c
1 c
c# c
*c.7 c
+c cc cc
+c
? ccc cc c
1c c
; c(c
c
cc cc c
;c;c
cc ccc;c;c
8 +c"c
cc cc c cc8 +cc c c
) "
cccccc
" c"
+cc cc
#c( c c
(c c( cc/+cccc0c
#< c
c< c@cA< cccc c
*c* c
9c; ccc c B c@cccccc@c 8 cc*cc
*cCcc/*c cc 0c
9c cc cc
*
c"
c ccc cc@c cc
c
c
c
c
c
( c
c ccc
cc*c
cccccc c
c
c c cc c
c*c
c :c8c* c@c : c cccc c
c c/ 0c
:cc%c@c:ccc c@c( cc
ccc
c c
c c
# c c c
c
*c c: ccc
c c
c cc c :ccc c@cc c c@cc ccc@c c:c ccc c
c;c
cc cc@c ccc cc@c c;ccc c c@cc cccc cc c
" :cc( c " c
*c cc"(c@c*c ccc ccc c
c
"c
#cccc
" c(c c
" c B cc
" c
#cc<#*ccc" c@ccc:c ccc c cc&
[email protected] c&c
"c
. ccc-c
" c c
c c cc cc c cc@cc" c ccc
" Bc
ccc c c'c
c#c1 c
c ccc*cc
c c
:ccc :cccccc
D c
cc c ccD c@c# c c@c c # c
Dc"c"c
Dc:cc ccccc
<c#c*c <)#c
c cc ccc@c#cc ccccc (ccc cc c
c cc cccc&c@cccc c
c
. cc-cc'c
cc
c c ccc@c ccc cc c c@cc ccc cccc
c c)c
c:cccc c:ccccc
c
# c(c # c
c ccccc c cc
9 c9c
*c7c cc cc ccccc9 c9c ccc c c
9c"c
ccccc
1c) :cCc#c
) :c) c
) c
:c ccc@c# ccc
):c# c
" cc7cc- c@ccc c c 'c c ).*9#cc c@c) cccc c c@c#c ccc ccc
)c
1 c ccc cc
) c
-c ccc cccccEccc c
) c# c
; cc c c 7c
(c
cc cccc'c
( c"c
"cc( c c@c"cccc cc
1 c
:cccc&c@c- c
c
cc@c# ccc
(c
" c c c c c@c# ccc c
c@cc cc:c
c
.cc c
c
c=cc c*c
( c c
c(c
c c c c c c c # c ,*c ccc cc c c cc ccc cccc,c/" c46F0c*c ccc c c cc
cccc cc ccc= cc7 cc
ccc c*c cc ccc cc c +cc c cc *c ccc ccc c ccc c c cccc7ccc c7 ccccc ccc c cc cccc ccccccc cc cc ccc cc cccccc ccccc cc cccc c# ccc cccc c c c cc c 'c cccc cc c4Fccc c 9ccc c7 ccc9ccccccccc ccc+c cc cc c= ccDc cccc cccccGFcc c ccccDcc cc, ccc ccc ,c*ccc c c ccccc c 'c ccc ccc B cc+cc c# c c cc ccc c ccc c cc*c c cccc cc c cc8c!)c c c ccc c c cc cccc c Types of Sloganc {c {c {c {c {c
A feature:c B ccccc c cc=c .7Ec, cc ccAc,cc cA benefit:c cccc9ccc ccc cc A question: cc,c c c cccc c cc',cc A challenge:cc.7Ecc(c, cc c ccccc ,cc cA structure:ccc c cccc c c.7Ec,c * c"c c ccc c cccc cc ,cc
ccccc cc c Ec {c {c {c {c {c {c {c
c( cc7cc c c cc7cc c# cc c( c cc cc c cc cc ccc ccc cc c<cccc c cc
Create Life Slogansc c c c>c ccccc ccccc
ccc= c ccccc/c 0Ec,.c ccc cc ccccccccc,cccc cc c cc cccc'c#ccccccc
ccccc cc c ) Ec"cc c cccccc c
ccc cccc cc( cccc44Fc/4Fcc0c#cc cc c c c cc 'c"c c ccccccc:c cc c c,cccccc,c"c c c,8ccccc c/cc0cc ccc cc cc c cc c Create Career Slogansc c c ccccc 'c<c ccc cc ccc cc ccccccc c c ccc cccc"cccccc c c "cc ccc ccc c;cc +c c"cc cc cc :c c cccccc ccc c<cc ccc% cccccc ccc cccc Ec cc cc c c # cc c cc c ccccc c cc cc% c:cccc ccc# ccc c c c cc Business Slogansc c c cc cc c c ccc cc c ccc cc c .7 Ec% cccccc cccccc cc c cc cc"cc ccc cc ccc
c c cc cccc ccc c#)c HIccccccccc c"ccc c cc% cc ccc cccc cc c c c cc cc cccc c cc c ccc B cc ccc# cccccccc ccc c cccccc c <c cc c c cc c#cc c ccc cc ccccccc c" c" ccc c,c c,c c ccc ccc ccc cc.cc= c:cc cc
Creating a Sloganc cc ccc c +'c9ccc ccc c c
cccccc c c c cc'c* c cc cccc cccccccccc cc cc
cc ccccc cccc c cc c
cc c c ccc* cc ccc c cc c c * c, cccc ccc cccc ',c;##ccc c c ccccc cc c c !7c c, cccccc',cccc cc c% c c cccccc,c cccc ,c c *ccccc ccc cc ccc c c c cccccc.7Ec)>c* c,8 c cc cc cc,c cc Features of the Advertising Sloganc *c ccccc c ccc ccc c
c= cccc cccc c*c c c ccccc+c cc cc+c c cc+cccc c cc c+cc*c cc cccc ccc c) c cccc c c ccc cc c c ccc c cc c cc ccc cc cccc c c c cc cc ccc# cccc Ecc c cccccccc ccc cccc cccc cc c c c c c cc cc ccccccc+cc c cJc ccc cc cc c cc cc c c cccc cc c cc cc ccc cc cc cc cc cc cc #c +c cc ccc c ccc c ccccccccc 1. At the graphetic levelc 1.1 Consistent use of initial capitalization.c ccc cccc cc= c cc cc c c >ccccccccccccc cc c 8c7 Ecc {c
cccc>Ec >c(>c>cc
{c
ccccEccc c% cc8c(c
1.2 Sometimes full use of capitalization.c #ccccccccc ccc >cc cc ccc ccc c cccc 8c7 Ec {c {c
c! Ec.c 9+#c!. #(*-*K!.cc c Ec#8 *9.c) .9#c.c!.9!.cc
2. At the phonological levelc 2.1 Use of rhymes. 244c9ccccc ccccB ccccccccc cc cc cc*cc ccccc cc+c c cc cc ccccc ccc cc c c ccc cc ccccccccc cccc cccc 8c7 c {c {c
c#Ec:cc c* cccc ? Ecc ccc? ccc cccc
242c9ccccc *c c ccc cccccccc cc c cccccc c cccccc cc cc cc ccc c c cc cccc c cc cccc c8c7 cEc {c {c
ccD Ec:ccD c>>cccc>>&cc cc1 cEc-c c cc
2.2 Use of alliterationc * cc cc cccccccc cc c cc ccccccc ccc c cccc c* cc ccc cc cc8c7 cEccc {c {c {c
* cc Ec :cc c cc - Ec- cccc 8 Ec8 c8 c8 cc
'. At the lexical level '.1 Common uses of second person addressee "you", "we","us"cc c ccc cc, ,cccccccc
ccc cc cccc ccccc cc c ccc cc cccccccc
cccccccccc ccc cc c ccccc ccc cccccccc cc c 8c7 Eccccc {c {c
%
c ccc cc,,cc, ,ccccccc ccc cc cccc cccccccccc+cc c c cc ccc c cc cc c c>c c c cc c 8c7 Ecccccccccccc {c {c
c*c9c*c"Ec cccc 8c7Ec c cc c
'.2 Use of unqualified comparisonc *cccccccc c cc ccc cc cc cccc ccc7 ccc#cc cc B c ccccc c/L<.c 2FFME4650ccccEc, cLccccc%,cc c c c c ccccc7 Ecccccccc {c
c" cEc ccc=cc
'.' Use of "every" "always", etcc cccc cccccc c
ccc cc c ccc c cc ccccc ccc
+c ccc +c c8c7 Ecccccc {c {c
c* c"" cc c( Ec ccc cc
'.4 Use of "no", "none", etcc !cccc cc c cc cc cc ccc cc cc cccc ccc c ccc c cc cc cc c8c7 Eccccccc {c {c
c(c >Ecc cc cccc cc c(C(c cc c ccc ccc
'.5 Use of coined wordsc "cccccc c"ccc cccc cc cccc c7ccccccccc cc cc c cccc cccccc cc cccc>cc8c7 cEcc
{c {c {c
c cD Ec. cc c c(Ec.cc c-:cCcEccc
4. At the syntactic level.c 4.1 Use of short simple sentencesc c c cccc Jccccccc cc c #c cccccc ccccccc ccc c ccc#ccc cccc c 8c7 Ecccccc {c {c
# c .cccc -.Ec ccccc cc
4.2 Use of everyday sentencesc .cccccc c ccc c ccccc cc cccc ccc ccc cccc c ccccc= cc c +c c+cc >c c c 8c7 Ecccccc {c {c
ccc! Ec1 cccc ccc! Ec+cc&cc
4.' Use of phrases.c # ccc cc ccccc cc c =c )ccccccccccc* c cc ccc c c Ec c cc c c c=c cccc ccccc ccccc c cccccc 8c7 Eccccccc {c {c {c
ccc*
c Ec ccc ccc( c* Ec c7 cc ccc(7 c Ec-ccc c cc
4.4 Use of questionsc cc cB ccc cccccccc ccc ccc cc cc ccc c ccccccccc ccc c(c c/ c c cc 0ccc c c/*c c8cCc Nc " cc4553Ec 2650c#cccc ccc cc cB cc ccc 8c7 Eccccc {c {c
ccc8Ecc ccc8c 'cc cccD c) Ec9c c) 'cc
4.5 Use of imperative sentences.c cccc ccc cccc* c+c= cccccc +c cccccc cc
cc7cc c cc cc ccc cc ccc c c ccc cccc c ccc c c ccc cc c cc
ccccccccccc c8c7 Ecccc {c {c
ccc.7 cEc+c cc ccc ccc<c* Ecccc= c cc cc
4.6 Use of tense.c * c ccc c c c ccccc +ccc
cc cccc cccc c cccc cc c c Ecc cc cc 8c7 Ecc {c {c
ccc Ec*ccccc ccc9Ecc c ccc
4.7 Creative use of idioms or proverbsc cc cc ccc c ccccccc ccc >ccc ccccc cccc cc c cc cc 8c7 Ecccc {c {c
cccc8 cEc!c8cccc cccc (Ecc cc (cc
5. At the semantic level.c 5.1 Semantic ambiguityc *c cccccccc c c#c cc cccc c c 8c7 Eccccc {c
ccccc) Ec +c cccc
5.2 Use of punsc G24c*c cc cc c cccc ccccc cc7 c7 c* cc cc c cc c * ccccccc cccc8c7 c {c {c {c
cc(c# Ec* 'c% c ccc cc)Ec.c ccc cc cc9c9Ec:cccc cc cc
5.2.2 Use of brand namec cc cccc
c ccc cc ccc c cc cc ccccccc ccccc
cccc cccc ccc cccc cc cc cccccc 8c7 Ecc {c {c
ccc;c9 c9c"Ec-c9cB cc ccc8cEc c ccc8cc
5.2.' Here the brand goes to work, as inextricably part of the pun.c 8c7 Eccc {c {c
ccc" Ec cc"cc cc ccc? c# Ecccc? cc
* ccc c ccc cccc cc c c cc cc cc cc cc
cc c ccc c ccc c *cc cc4FMcc cc cc c>c ccccc cc c >cccccc cc c>c cc ccc c ccccccc ccccc c c ! ccccc c! cc c 442AM2G3MMG42O43AM6G524M48cccccccc cc c cccccccccc cc2Gc cMMc ccc cccc7cc cc c c cc cccc c c ccc cc ccc c cc cc cc cc cc4Mcccc ccc cccc cccc *ccc ccc 7 c cccc cccc ccccc cc cc ccccccc ccc c cc ccc cccc cccc cc cc= c cccccc c ccc cccc cc333Acccccccc cccc c2c cOcc ccc= cc c ccc c c cc cc ccc c ccc c cccc "c ccccccc cccccc . c cc ccccc c ccc c c c cc ccc"cc cc"c-cc cccc c